Introduction to Social Media

Step through the basics of social media for small business owners, including setting up a page or refining your existing ones. Learn how social media platforms work and which ones may be suitable for your business, as well as how to establish content pillars, access analytics, and measure how your posts are performing.

Build a Social Media Strategy

Social Media is an effective way to market your small business, and with the right strategy, you can make sure your digital presence is engaging and working in your favour. This workshop will guide you through creating a social media content strategy for your business, including defining your intended audience, improving copy writing, and scheduling and repurposing content.

Create Content for Social Media

Now that you know how to use your social media platforms and have a strategy in place, it’s time to start creating content! Keeping your strategy front of mind, you’ll learn about creating content that is authentic to you and your brand, what content is favoured by social media algorithms, fundamental design concepts, and how to attract and engage customers through content.

The Targeted Skills for Small Business program is a NSW Government initiative, established to deliver training for small business owners and employees of small businesses who want to better understand how to use the latest technology and gain up-to-date knowledge to improve their business operations.

Our Small Business Accelerator courses are subsidised by the NSW Government for eligible participants. You may be eligible for fully subsidised training under the Targeted Skills for Small Business program if you are:

• 15 years old or over
• no longer at school
• living or working in NSW (or an Aboriginal or Torres Strait Islander person living in specific NSW border areas); and
• an Australian citizen, permanent resident, New Zealand citizen, or humanitarian visa holder (or a partner visa holder whose sponsor is a humanitarian visa holder)

To be eligible for subsided training under this program you must:

• be an owner of a small business, or;
• be an employee of a small business, or;
• be an employee of a not-for-profit business

NOTE: A small business is an enterprise with less than 20 full-time equivalent (FTE) employees, or less than 200 FTE employees if the enterprise's primary operation is in a regional or remote location.

Workshop Dates:

• Introduction to Social Media
  Wednesday 15th May, 1pm - 3pm
• Build a Social Media Strategy
  Friday 17th May, 1pm - 3pm
• Content Creation for Social Media
  Wednesday 22nd May, 1pm - 3pm

Location: 

• These workshops will be delivered online via Teams.

What you will need:

• Computer
• Internet connectivity
• Smartphone
• Students will benefit if they have set up the basics of their social media profiles and familiarised yourself with the app