Small Business Accelerators
A series of workshops specifically designed for business growth and development - upskill to enhance your small business capabilities with our range of fully-funded Small Business Accelerator workshops.
Join our industry expert trainers and mentors to gain an understanding of all aspects of small business, including finance, WHS, recruitment, marketing, photography, and more!
Branding
Introduction to Branding Building your brand to achieve successful outcomes for your business is a priority for all small business owners. In this workshop, you will learn how to develop your brand or build on the foundations of your existing small business to engage with new audiences and drive your …
Build a Brand Strategy Breaking down the complex world of creating a brand strategy into manageable and applicable segments, this workshop will guide you through the process of creating a brand strategy to elevate your small business and help you clarify your future direction. This training is subsidised by the …
Implement Your Brand Strategy You have a brand strategy, but how does that get applied to your brand? In this workshop, you will learn how to utilise your brand strategy to make future business decisions, and work out what the next steps are for you. This training is subsidised by …
WordPress
Introduction to WordPress Basics Ready to establish your online presence, but need a bit of guidance with web design and development? In this workshop, small business owners will gain a solid understanding of the fundamentals of WordPress and how it can be used to build a professional website. This training is …
Design Your WordPress Website Looking to create a branded website but need some support with getting started on your design? In this workshop, participants will dive into the world of web design using WordPress. This training is subsidised by the NSW Government. Eligibility criteria applies. Course Information Learning Outcomes As …
Enhance Your WordPress Website You’ve created your website using WordPress, but how do you enhance your online presence to drive results for your small business? This workshop will focus on how to enhance the functionality and performance of your website to ensure it is visible and user-friendly. This training is …
Shopify
Introduction to Shopify Basics Got an innovative product-based business and need an online platform to sell? Learn the basics of building an online shopfront and explore the key features of Shopify. This training is subsidised by the NSW Government. Course Information Learning Outcomes As part of this workshop, you will …
Design Your Shopify Store Creating an engaging and visually appealing online store is important creating the best shopping experience for your customers. In this workshop, you will be guided through the design process to create a user-friendly store and learn about the Shopify tools and customisation options to align your …
Enhance Your WordPress Website You have set up an online store with Shopify – but how do you enhance your site to boost results? This workshop will focus on how to upgrade your website’s performance and get the most out of your digital shopfront! This training is subsidised by the …
Websites
Increase Website Traffic and Sales Is your website really working hard for your small business? In this workshop, we will show you how to take control of your digital shopfront (AKA your website) to increase organic traffic and conversion rates by reviewing your site speed, content, user experience and web …
Understand SEO and Google Analytics Upgrade your knowledge of Search Engine Optimisation (SEO) and learn how to use Google Analytics to enhance your website’s results without paying for advertising. This workshop is designed to help small business owners with an existing website to develop a deeper understanding of how your …
Social Media
Introduction to Social Media There are manageable ways you can maintain your online presence in order to grow brand awareness, make meaningful connections with your audience and convert your audience to clients. Learn the basics with this introduction to social media workshop for small business! This training is subsidised by …
Build a Social Media Strategy Social Media is an effective way to market your small business, and with the right strategy, you can make sure your digital presence is engaging and working in your favour. Develop a successful social media content strategy with this online workshop! This training is subsidised …
Create Content for Social Media Creating and sharing content that is authentic to your brand is important to engage your audience and attract potential customers. Develop your content creation skills and strategy with this social media masterclass! This training is subsidised by the NSW Government. Course Information Learning Outcomes As …
Photography
Smart Phone Photography Do you take photos for your business using your smart phone but need a bit of extra guidance to get the quality content you need to represent your brand? This workshop is the perfect introduction to taking professional business photographs for your smart phone! This training is …
Create a Photography Style Guide Having a consistent style for your business photos is important in maintaining and building your brand. In this workshop, we will work to develop a visual plan for your online imagery and look at a range of case studies to identify the type of imagery …
Canva
Canva Essentials Have you ever wanted to design your own logo, but felt like you were in over your head? Whether you’re a design novice or an experienced graphic designer, Canva is the perfect tool for creating your business branding assets. Learn the basics of building your brand using Canva …
Business Writing
Business Writing Finding your business’ tone of voice is one of the most important parts of developing a successful brand. It’s what allows you to reach out and connect with your audience as an individual, rather than just “another company.” Find and hone your business tone of voice with our …
Write a Business Plan Planning is essential for any business for their sustainable future, and so creating a business plan that you can actually use is key. Your plan should include certain elements, like mission, values, and vision statements, and avoid common pitfalls, like neglecting the specific needs of your …
WHS
Dealing with Difficult People in the Workplace Sometimes we encounter difficult people at work who may be aggressive or threatening, whether they are internal or external clients. This interactive and practical workshop is designed to assist staff to manage these situations in a way that ensures their safety and lessens …
