Increase Website Traffic and Sales

Let’s take a look at your existing website’s performance, and discover areas of opportunity. In this workshop, you’ll learn how to make improvements following best practices in website design, copy writing, and SEO. Refine your copy and tone of voice, and focus on enhancing the user experience of your website, as well as implementing organic marketing strategies to boost your website, including email marketing, blogging, and social media.

Understand SEO and Google Analytics

Step into the world of SEO and Google Analytics with this targeted workshop. Find out how search engines work, learn how to set up and connect Google Analytics to your website, explore Google Analytics and extract valuable information, and learn a range of tools and tips to improve SEO.

The Targeted Skills for Small Business program is a NSW Government initiative, established to deliver training for small business owners and employees of small businesses who want to better understand how to use the latest technology and gain up-to-date knowledge to improve their business operations.

Our Small Business Accelerator courses are subsidised by the NSW Government for eligible participants. You may be eligible for fully subsidised training under the Targeted Skills for Small Business program if you are:

• 15 years old or over
• no longer at school
• living or working in NSW (or an Aboriginal or Torres Strait Islander person living in specific NSW border areas); and
• an Australian citizen, permanent resident, New Zealand citizen, or humanitarian visa holder (or a partner visa holder whose sponsor is a humanitarian visa holder)

To be eligible for subsided training under this program you must:

• be an owner of a small business, or;
• be an employee of a small business, or;
• be an employee of a not-for-profit business

NOTE: A small business is an enterprise with less than 20 full-time equivalent (FTE) employees, or less than 200 FTE employees if the enterprise's primary operation is in a regional or remote location.

Workshop Dates:

• Increase Website Traffic and Sales
  Friday 31st May, 10am - 12pm
• Understand SEO and Google Analytics
  Monday 3rd June, 10am - 12pm

Location: 

• These workshops will be delivered online via Teams.

What you will need:

• Computer or laptop
• Internet connectivity