Introduction to Branding

Learn the basics of branding and build on the foundations of your small business. Learn how to refine your brand identity, discover what a brand strategy is and why it’s important, and clarify what it is your customers really want.

Build a Brand Strategy

Breaking down the complex world of creating a brand strategy into manageable segments – this workshop will guide you through the process of creating a brand strategy to clarify your future direction and elevate your small business.

Implement Your Brand Strategy

You now have your brand strategy, but how does that get applied to your business? Learn how to implement your brand strategy in your business operations and use it to make future business decisions.

The Targeted Skills for Small Business program is a NSW Government initiative, established to deliver training for small business owners and employees of small businesses who want to better understand how to use the latest technology and gain up-to-date knowledge to improve their business operations.

Our Small Business Accelerator courses are subsidised by the NSW Government for eligible participants. You may be eligible for fully subsidised training under the Targeted Skills for Small Business program if you are:

• 15 years old or over
• no longer at school
• living or working in NSW (or an Aboriginal or Torres Strait Islander person living in specific NSW border areas); and
• an Australian citizen, permanent resident, New Zealand citizen, or humanitarian visa holder (or a partner visa holder whose sponsor is a humanitarian visa holder)

To be eligible for subsided training under this program you must:

• be an owner of a small business, or;
• be an employee of a small business, or;
• be an employee of a not-for-profit business

NOTE: A small business is an enterprise with less than 20 full-time equivalent (FTE) employees, or less than 200 FTE employees if the enterprise's primary operation is in a regional or remote location.

Workshop Dates:

• Introduction to Branding
  Wednesday 1st May, 10am - 12:30pm
• Build a Brand Strategy
  Friday 3rd May, 10am - 12:30pm
• Implement your Brand Strategy
  Wednesday 8th May, 10am - 12:30pm

Location: 

• These workshops will be delivered online via Teams.

What you will need:

• Computer
• Internet connectivity