Introduction to Marketing – Fundamentals of Marketing: An Introduction to Key Concepts

From understanding target audiences to exploring various marketing channels, this workshop provides a solid foundation for anyone looking to enhance their marketing knowledge. Gain insights into consumer behaviour, market segmentation, and the fundamentals of effective communication. Whether you're a novice or looking to refresh your marketing understanding, this session offers practical insights to boost your marketing confidence and effectiveness.

Build a Marketing Strategy – Crafting Your Roadmap: Building a Robust Marketing Strategy

Explore the strategic planning process, from setting clear objectives to identifying target markets and creating a compelling value proposition. Learn how to analyse competitors and leverage your strengths to develop a unique and effective marketing plan. By the end of this workshop, you'll have a comprehensive roadmap that aligns with your business goals and sets you on the path to marketing success

Implement Your Marketing Strategy – Execution Excellence: Implementing Your Refined Marketing Strategy

Learn the practical steps to bring your refined marketing strategy to life. From effective campaign implementation to leveraging digital tools, this session equips you with the skills to execute your marketing plan with precision. This workshop provides the practical insights needed to turn your well-crafted strategy into a successful reality. Don't just plan for success—execute it.

The Targeted Skills for Small Business program is a NSW Government initiative, established to deliver training for small business owners and employees of small businesses who want to better understand how to use the latest technology and gain up-to-date knowledge to improve their business operations.

Our Small Business Accelerator courses are subsidised by the NSW Government for eligible participants. You may be eligible for fully subsidised training under the Targeted Skills for Small Business program if you are:

• 15 years old or over
• no longer at school
• living or working in NSW (or an Aboriginal or Torres Strait Islander person living in specific NSW border areas); and
• an Australian citizen, permanent resident, New Zealand citizen, or humanitarian visa holder (or a partner visa holder whose sponsor is a humanitarian visa holder)

To be eligible for subsided training under this program you must:

• be an owner of a small business, or;
• be an employee of a small business, or;
• be an employee of a not-for-profit business

NOTE: A small business is an enterprise with less than 20 full-time equivalent (FTE) employees, or less than 200 FTE employees if the enterprise's primary operation is in a regional or remote location.

Workshop Dates:

• Introduction to Marketing
  Tuesday 30th April, 1pm - 3pm
• Build a Marketing Strategy
  Thursday 2nd May, 1pm - 3pm
• Implement your Marketing Strategy
  Tuesday 7th May, 1pm - 3pm

Location: 

• These workshops will be delivered online via Teams.

What you will need:

• Computer
• Internet connectivity