Tech Savvy Small Business Online Live Workshops

Are You Eligible?

These workshops are offered under the Tech Savvy Small Business Program. This funding has been designed for small business owners and employees of small businesses who want to better understand how to use the latest technology to improve their business operations.

To be eligible for subsided training under this Program you must: be:

  • Be an owner or employee of a small business with less than 20 employees, or
  • turn over less than $2 million annually.

Students must be able to provide a valid ABN for their own business or the business they are employed by, have successfully completed year 10 (or equivalent), turned 16 or have relevant experience and/or qualifications that indicate likely success in completing the course.

This training is subsidised by the NSW Government and is $0 for eligible students.

What Do You Need?

These live workshops will be run by our industry expert trainers using the Zoom video conferencing platform.

You will need a Windows or Mac laptop with the Zoom app installed and a reliable internet connection.

Each workshop will be limited to 8 students and you must enroll to participate. Zoom meeting details for each workshop will be provided once you have enrolled.

 

Creating Social Media Content and Copy That Converts: Monday 01 June - 10am to 12pm

Do you freeze every time you sit down to write a social media post? Wonder how to connect with your followers while also selling your product or service, all while making it feel natural? The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful content strategy and how to improve your social copy.

Note: This session will look at third-party programs, such as Canva.

Scheduling and Re-Purposing Social Media Content: Tuesday 02 June - 10am to 12pm

Getting your content seen on Facebook is no small task, especially when you consider all the content shared to Facebook every 20 minutes. When life and work gets in the way it can be easy to let days slip by before you notice your social media has completely fallen by the wayside. In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through the process of re-purposing content and how to schedule a month's worth of Facebook, Instagram and LinkedIn posts in one day.

Note: This session will look at third-party programs, such as Later and Postify.

Facebook Business Marketing Basics: Tuesday 09 June - 10am  to 12pm

Facebook now has over 2.6 billion monthly active users and as small business owner, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook. Great! So where should you start? And is there an easy blueprint to follow? Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through the step-by-step process of creating your Facebook Business Page through to posting, engaging and understanding your insights.

Note: This workshop is perfect for those starting out or for anyone who already has a Facebook Business Page but would like a refresher on the basics.

Installing and Maximising Your Facebook Pixel: Friday 12 June - 10am to 12pm

Before you spend any money on a Facebook campaign you need to have Facebook Pixel installed on your website. Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through the installation process and explain how a Pixel can be used to properly measure and optimise your Facebook campaigns.

Note: This workshop will provide a demonstration of installing a Facebook Pixel on a WordPress website only.

Creating Social Media Content and Copy That Converts: Tuesday 16 June - 10am to 12pm

Do you freeze every time you sit down to write a social media post? Wonder how to connect with your followers while also selling your product or service, all while making it feel natural? The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful content strategy and how to improve your social copy.

Note: This session will look at third-party programs, such as Canva.

Scheduling and Re-purposing Social Media Content: Tuesday 16 June - 1pm to 3pm

Getting your content seen on Facebook is no small task, especially when you consider all the content shared to Facebook every 20 minutes. When life and work gets in the way it can be easy to let days slip by before you notice your social media has completely fallen by the wayside. In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through the process of re-purposing content and how to schedule a month's worth of Facebook, Instagram and LinkedIn posts in one day.

Note: This session will look at third-party programs, such as Later and Postify.

Creating a Facebook Funnel Awareness: Friday 19 June - 10am to 12pm

Did you know that there are better advertising options on Facebook then simply boosting a post? Step away from the ‘Boost’ button and into the Facebook Ads Manager, where Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful Facebook Funnel.

Note: This session is the first in a sequence of workshops diving into the world of Ads Manager, campaign creation, audience customisation, automation, optimisation and reporting.

Creating a Facebook Funnel Consideration: Monday 22 June - 10am to 12pm

Did you know that there are better advertising options on Facebook then simply boosting a post? Step away from the ‘Boost’ button and into the Facebook Ads Manager, where Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful Facebook Funnel.

Note: This session is the second in a sequence of workshops diving into the world of Ads Manager, campaign creation, audience customisation, automation, optimisation and reporting.

Creating a Facebook Funnel Conversion:  Tuesday 23 June-  10am to 12pm

Did you know that there are better advertising options on Facebook then simply boosting a post? Step away from the ‘Boost’ button and into the Facebook Ads Manager, where Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful Facebook Funnel.

Note: This session is the third and final workshop diving into the world of Ads Manager, campaign creation, audience customisation, automation, optimisation and reporting.

Scroll to Top