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Social Media Marketing

Establish a social media presence for your small business and learn how to manage effective campaigns through our Social Media Marketing workshops, delivered as part of the Targeted Skills for Small Business program!

These courses are funded by the NSW Government. Eligibility criteria applies.

We are currently accepting waitlist registrations for this course. Please see below to view full course details and to join the waitlist.

Course Information

Did you know that there are better advertising options on Facebook than simply boosting a post?

Step away from the ‘Boost’ button and into the Facebook Ads Manager, where you will dive into campaign creation, audience customisation, automation, optimisation and reporting.

Note: This is an advanced social media workshop and would be most suited to those already comfortable using Facebook and Instagram.

Date:

No course dates currently available.

Want to connect with your followers while also selling your product or service, all while making it feel natural? The content you post on social media has the power to turn your brand into a household name and turn your followers into fans.

In this workshop, we will guide you through creating a successful content strategy and how to improve your social copy. She will also dive into the world of scheduling and repurposing content.

Note: This workshop is suited to those who are already familiar with social media but would like to get more out of their efforts online.

Date:

No course dates currently available.

Facebook currently boasts nearly 3 billion monthly active users, while Instagram has 1 billion monthly users. That's more than one-third of the earth's population, and the number of users is increasing daily.

As a small business owner, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook and Instagram. We'll guide you through the process of creating your Facebook and Instagram business page, through to posting, engaging, and understanding your insights.

Note: This workshop is perfect for those starting out with social media for their business or would just like a refresher on the basics.

Date:

No course dates currently available.

Facebook now has over 2.6 billion monthly active users and as small business owner, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook. Great! So where should you start? And is there an easy blueprint to follow? We will guide you through the step-by-step process of creating your Facebook Business Page through to posting, engaging and understanding your insights.

Note: This workshop is perfect for those starting out or for anyone who already has a Facebook Business Page but would like a refresher on the basics.

Date:

No course dates currently available.

Do you freeze every time you sit down to write a social media post? Wonder how to connect with your followers while also selling your product or service, all while making it feel natural? The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. In this workshop, we will guide you through creating a successful content strategy and how to improve your social copy.

Note: This session will look at third-party programs, such as Canva.

Date:

No course dates currently available.

Do you freeze every time you sit down to write a social media post? Wonder how to connect with your followers while also selling your product or service, all while making it feel natural? The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. In this workshop, we will guide you through creating a successful content strategy and how to improve your social copy.

Note: This session will look at third-party programs, such as Canva.

Date:

No course dates currently available.

Did you know that there are better advertising options on Facebook than simply boosting a post?

Step away from the ‘Boost’ button and into the Facebook Ads Manager, where we will guide you through creating a successful Facebook Funnel.

Note: This session is the first in a sequence of workshops diving into the world of Ads Manager, campaign creation, audience customisation, automation, optimisation and reporting.

Date:

No course dates currently available.

Did you know that there are better advertising options on Facebook than simply boosting a post?

Step away from the ‘Boost’ button and into the Facebook Ads Manager, where we will guide you through creating a successful Facebook Funnel.

Note: This session is the second in a sequence of workshops diving into the world of Ads Manager, campaign creation, audience customisation, automation, optimisation and reporting.

Date:

No course dates currently available.

Did you know that there are better advertising options on Facebook than simply boosting a post?

Step away from the ‘Boost’ button and into the Facebook Ads Manager, where we will guide you through creating a successful Facebook Funnel.

Note: This session is the third in a sequence of workshops diving into the world of Ads Manager, campaign creation, audience customisation, automation, optimisation and reporting.

Date:

No course dates currently available.

The Targeted Skills for Small Business program is a NSW Government initiative, established to deliver training for small business owners and employees of small businesses who want to better understand how to use the latest technology and gain up-to-date knowledge to improve their business operations.

These courses are subsidised by the NSW Government for eligible participants. You may be eligible for fully subsidised training under the Targeted Skills for Small Business program if you are:

  • 15 years old or over
  • no longer at school
  • living or working in NSW (or an Aboriginal or Torres Strait Islander person living in specific NSW border areas); and
  • an Australian citizen, permanent resident, New Zealand citizen, or humanitarian visa holder (or a partner visa holder whose sponsor is a humanitarian visa holder)

To be eligible for subsided training under this Program you must:

  • be an owner or employee of a small business with less than 20 employees; or
  • turn over less than $2 million annually

Each workshop will be delivered via Zoom by an industry expert trainer.

You will need:

  • A Windows or Mac computer with a camera and microphone
  • A reliable internet connection
  • The Zoom app and Chrome browser installed

Each workshop will be limited to 6 students, and you must enrol to participate. Zoom meeting details for each workshop will be provided once you have enrolled.

Dates for these workshops will be advised once courses are scheduled.

Meet Your Trainer

Hello! I’m Michelle. Social media marketer and owner of creative design and marketing agency Poppy Seed Media.

I am a passionate creator who loves developing amazing campaigns that deliver real results through Social Media marketing.

Join me for an online web series where I will walk you through all things social, including building your brand, creating content, increasing sales and growing conversions.

Michelle - Website Headshot (002)

Join the waitlist now by clicking the button below!

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