Social Media Marketing – TSB Workshops

Is the course you are looking for full? No problem, we run these courses regularly! Please join our wait list below to be alerted should a position become available.

About Your Trainer

Hello! I’m Michelle.

Social media marketer and owner of creative design and marketing agency Poppy Seed Media.

I am a passionate creator who loves developing amazing campaigns that deliver real results through Social Media marketing.

Join me for an online web series where I will walk you through all things social, including building your brand, creating content, increasing sales and growing conversions.

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Are You Eligible?

The Targeted Skills for Small Business Program will deliver targeted short workshops for small business owners and employees of small businesses who want to better understand how to use the latest technology to improve their business operations. Click here to see a full range of Tech Savvy for Small Business workshops on offer at the College.

You may be eligible for Targeted Skills for Small Business funding if you are:

  • 15 years old or over, and
  • no longer at school, and
  • living or working in NSW (or an Aboriginal or Torres Strait Islander person living in specific NSW border areas), and
  • an Australian citizen; or a permanent Australian resident; or a New Zealand citizen; or a humanitarian visa holder or a partner visa holder whose sponsor is a humanitarian visa holder.

To be eligible for subsided training under this Program you must be:

  • Be an owner or employee of a small business with less than 20 employees, or
  • Turn over less than $2 million annually.

This funding is subsidised by the NSW Government.

For more information on any of the above funding opportunities, visit our contact page to send us a message or call 02 4348 4300 to get in touch.

Delivery Mode & Location

Each three hour workshop will be delivered face to face by an industry expert trainer.

Location: Business Growth Centre - 48 Oakdale Road ,Gateshead NSW 2290

Google Maps Link: https://goo.gl/maps/12MdYLQNLWrVNByM9

Parking is available onsite.

You will also have the option of an additional 1 hour one to one Zoom session, booked directly with the trainer, to focus on your business.

Each workshop will be limited to 10 students, and you must enrol to participate.

What Do You Need?

Please check the course descriptions below to highlight what to bring along to each class.

Each workshop will be limited to 15 students, and you must enrol to participate.

What Happens Next?

Following your enrolment in this course you will be sent an enrolment confirmation via email.

TSB - Introduction to Facebook for Business

Course Date: Tuesday 1 February 2022

Course Times: 9:15am - 12:30pm

Facebook currently boasts nearly 3 billion monthly active users, while Instagram has 1 billion monthly users. That's more than one-third of the earth's population, and the number of users is increasing daily.

As a small business owner, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook and Instagram. So where should you start? And is there an easy blueprint to follow?

Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through the step-by-step process of creating your Facebook and Instagram Business Page, through to posting, engaging and understanding your insights.

Note: This workshop is perfect for those starting out with social media for their business or would just like a refresher on the basics.

What Do You Need?

  • A Windows or Mac computer with a camera, microphone & charger
  • The Chrome browser installed
  • An active Facebook Account

TSB - Content Strategies for Social Media

Course Date: Tuesday 15 February 2022

Course Times: 9:15am - 12:30pm

connect with your followers while also selling your product or service, all while making it feel natural?

The content you post on social media has the power to turn your brand into a household name and turn your followers into fans.

In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful content strategy and how to improve your social copy. She will also dive into the world of scheduling and repurposing content.

Note: This workshop is suited to those who are already familiar with social media but would like to get more out of their efforts online.

What Do You Need?

  • A Windows or Mac computer with a camera, microphone & charger
  • The Chrome browser installed
  • An active Facebook Account & Business Page

TSB - Intensive Advertising across Facebook

Course Date: Tuesday 1 March 2022

Course Times: 9:15am - 12:30pm

Did you know that there are better advertising options on Facebook than simply boosting a post?

Step away from the ‘Boost’ button and into the Facebook Ads Manager, where you will dive into campaign creation, audience customisation, automation, optimisation and reporting.

In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through the steps involved in creating a successful Facebook Funnel.

Note: This is an advance social media workshop and would be most suited to those already comfortable using Facebook and Instagram.

What Do You Need?

  • A Windows or Mac computer with a camera, microphone & charger
  • The Chrome browser installed
  • An active Facebook Account & Business Page
  • Ideally a login for the admin section of your business website

TSB - Facebook Business Marketing Basics

Facebook now has over 2.6 billion monthly active users and as small business owner, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook. Great! So where should you start? And is there an easy blueprint to follow? Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through the step-by-step process of creating your Facebook Business Page through to posting, engaging and understanding your insights.

Note: This workshop is perfect for those starting out or for anyone who already has a Facebook Business Page but would like a refresher on the basics.

TSB - Creating Social Media Content and Copy that Converts

Do you freeze every time you sit down to write a social media post? Wonder how to connect with your followers while also selling your product or service, all while making it feel natural? The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful content strategy and how to improve your social copy.

Note: This session will look at third-party programs, such as Canva.

TSB - Scheduling and Re-purposing Social Media Content

Do you freeze every time you sit down to write a social media post? Wonder how to connect with your followers while also selling your product or service, all while making it feel natural? The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful content strategy and how to improve your social copy.

Note: This session will look at third-party programs, such as Canva.

TSB - Creating a Facebook Funnel: Awareness

Did you know that there are better advertising options on Facebook then simply boosting a post? Step away from the ‘Boost’ button and into the Facebook Ads Manager, where Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful Facebook Funnel.

Note: This session is the first in a sequence of workshops diving into the world of Ads Manager, campaign creation, audience customisation, automation, optimisation and reporting.

TSB - Creating a Facebook Funnel: Consideration

Did you know that there are better advertising options on Facebook then simply boosting a post? Step away from the ‘Boost’ button and into the Facebook Ads Manager, where Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful Facebook Funnel.

Note: This session is the second in a sequence of workshops diving into the world of Ads Manager, campaign creation, audience customisation, automation, optimisation and reporting.

TSB - Creating a Facebook Funnel: Conversion

Did you know that there are better advertising options on Facebook then simply boosting a post? Step away from the ‘Boost’ button and into the Facebook Ads Manager, where Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful Facebook Funnel.

Note: This session is the second in a sequence of workshops diving into the world of Ads Manager, campaign creation, audience customisation, automation, optimisation and reporting.

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