TSB Online Workshops – Social Media Marketing for Business

About Your Trainer

Hello! I’m Michelle.
Social media marketer and owner of creative design and marketing agency Poppyseed Media.

I am a passionate creator who loves developing amazing campaigns that deliver real results through Social Media marketing.

Join me for an online web series where I will walk you through all things social, including building your brand, creating content, increasing sales and growing conversions

Are You Eligible?

These workshops are offered under the Targeted Skills for Small Business Program. This funding has been designed for small business owners and employees of small businesses who want to better understand how to use the latest technology to improve their business operations.

To be eligible for subsided training under this Program you must: be:

  • Be an owner or employee of a small business with less than 20 employees, or
  • turn over less than $2 million annually.

Students must be able to provide a valid ABN for their own business or the business they are employed by, have successfully completed year 10 (or equivalent), turned 16 or have relevant experience and/or qualifications that indicate likely success in completing the course.

*Please note that these programs are only open for New South Wales (NSW) residents only. Please do not enrol in this course if you live out of state, as you will be consequently withdrawn.

This training is subsidised by the NSW Government and is $0 for eligible students.

What Do You Need?

These live workshops will be run by our industry expert trainers using the Zoom video conferencing platform.

You will need a Windows or Mac laptop with the Zoom app installed and a reliable internet connection.

Each workshop will be limited to 8 students and you must enroll to participate. Zoom meeting details for each workshop will be provided once you have enrolled.

What Happens Next?

Following your enrolment in this course you will be sent an enrolment confirmation via email. The day before your course commencement you will be sent an email link with the Zoom meeting invitation to your course.

Facebook Business Marketing Basics- Monday 19 October : 10am to 12pm

Facebook now has over 2.6 billion monthly active users and as small business owner, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook. Great! So where should you start? And is there an easy blueprint to follow? Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through the step-by-step process of creating your Facebook Business Page through to posting, engaging and understanding your insights.

Note: This workshop is perfect for those starting out or for anyone who already has a Facebook Business Page but would like a refresher on the basics.

Creating Social Media Content and Copy That Converts - Monday 26 October: 10am to 12pm

Do you freeze every time you sit down to write a social media post? Wonder how to connect with your followers while also selling your product or service, all while making it feel natural? The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful content strategy and how to improve your social copy.

Note: This session will look at third-party programs, such as Canva.

Scheduling and Re-purposing Social Media Content - Monday 2 November: 10am to 12pm

Getting your content seen on Facebook is no small task, especially when you consider all the content shared to Facebook every 20 minutes. When life and work gets in the way it can be easy to let days slip by before you notice your social media has completely fallen by the wayside. In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through the process of re-purposing content and how to schedule a month's worth of Facebook, Instagram and LinkedIn posts in one day.

Note: This session will look at third-party programs, such as Later and Postify.

Creating a Facebook Funnel: Awareness (Session 1) : Monday 9th November - 10am to 12pm

Did you know that there are better advertising options on Facebook then simply boosting a post? Step away from the ‘Boost’ button and into the Facebook Ads Manager, where Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful Facebook Funnel.

Note: This session is the first in a sequence of workshops diving into the world of Ads Manager, campaign creation, audience customisation, automation, optimisation and reporting.

Creating a Facebook Funnel: Consideration (Session 2) - Monday 16 November: 10am - 12pm

Did you know that there are better advertising options on Facebook then simply boosting a post? Step away from the ‘Boost’ button and into the Facebook Ads Manager, where Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful Facebook Funnel.

Note: This session is the second in a sequence of workshops diving into the world of Ads Manager, campaign creation, audience customisation, automation, optimisation and reporting.

 

Creating a Facebook Funnel: Conversion (Session 3)- Monday 23 November: 10am to 12pm

Did you know that there are better advertising options on Facebook then simply boosting a post? Step away from the ‘Boost’ button and into the Facebook Ads Manager, where Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media will guide you through creating a successful Facebook Funnel.

Note: This session is the third and final workshop diving into the world of Ads Manager, campaign creation, audience customisation, automation, optimisation and reporting.

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