Lunch & Learn

Ready to expand your small business marketing capabilities and build your brand online? Take on our Lunch & Learn workshop series, delivered as part of the Targeted Skills for Small Business program!

These courses are funded by the NSW Government. Eligibility criteria applies.

We are currently accepting waitlist registrations for this course. Please see below to view full course details and to join the waitlist.

Course Information

Are you a small business owner who is wondering how you can get more website traffic and online sales without spending a fortune on ads?

In this workshop, we will show you how to increase your website traffic, create engaging content that drives action from visitors and make sales while you sleep with an uncomplicated and sustainable organic marketing strategy. All without relying on paid advertising.


No course dates are currently available.

One of the benefits of using digital marketing is the ability to focus your efforts on only prospects most likely to purchase your product or service, meaning it can be extremely cost-effective for a small business. However, many small businesses can struggle to find, implement or use digital marketing platforms that would most benefit their business.

In this workshop, we will explain what digital marketing is, how to find the best platforms and tools for your business, and the steps involved in planning and coordinating your digital marketing.


No course dates are currently available.

Is your website really working hard for you and your small business? Too many business owners struggle to make headway with their websites and find themselves throwing money at advertising and marketing with little to no sales. The truth is, a few tweaks here and there is often all you need to see traffic and conversions soar.

In this workshop, we will show you how to take control of your digital shopfront (AKA your website) to increase organic traffic and conversion rates by reviewing your site speed, content, user experience and web analytics.


No course dates are currently available.

Knowing who your ideal target customers are is a great way to build your marketing strategy. No one can afford to target everyone and small businesses can effectively compete with large companies by targeting a niche market.

In this workshop, we will help you learn to identify target customers, create buyer personas and understand how a marketing strategy can be developed based on that information.


No course dates are currently available.

Facebook is a powerful tool for small businesses, currently boasting nearly 3 billion monthly active users with that number increasing daily. Meta – the Facebook company's new name – provides small business owners with a variety of ways to promote their services, increase customer engagement and grow sales. So where should you start? And is there an easy blueprint to follow?

We will guide you through the step-by-step process of creating your Facebook Business Page, through to posting, engaging and understanding your insights.


No course dates are currently available.

Using social media for your small business may seem challenging, especially since there are so many platforms to choose from, and each one has a different set of rules and algorithms to follow. However, with the right strategies, every business can benefit from a social media presence.

In this workshop, we will guide you through creating a successful content strategy and how to improve your social copy. She will also dive into the world of scheduling and repurposing content.


No course dates are currently available.

Did you know that there are better advertising options on Facebook than simply boosting a post? Step into the world of Facebook Ads Manager, where you will dive into campaign creation, audience customisation, automation, optimisation and reporting.

In this workshop, we will guide you through the steps involved in creating a successful Facebook Funnel.


No course dates are currently available.

A brand is more than a physical mark, it’s an emotional experience, strengthened or weakened through every interaction with your business. Branding has always been a vital part of business, but it is more important now than ever before with consumers being exposed to new brands every day online.

In this workshop, we will explain the steps involved in defining your brand, sharing your values and creating a true omnichannel experience for your customers.


No course dates are currently available.

The Targeted Skills for Small Business program is a NSW Government initiative, established to deliver training for small business owners and employees of small businesses who want to better understand how to use the latest technology and gain up-to-date knowledge to improve their business operations.

These courses are subsidised by the NSW Government for eligible participants. You may be eligible for fully subsidised training under the Targeted Skills for Small Business program if you are:

  • 15 years old or over
  • no longer at school
  • living or working in NSW (or an Aboriginal or Torres Strait Islander person living in specific NSW border areas); and
  • an Australian citizen, permanent resident, New Zealand citizen, or humanitarian visa holder (or a partner visa holder whose sponsor is a humanitarian visa holder)

To be eligible for subsided training under this Program you must:

  • be an owner or employee of a small business with less than 20 employees; or
  • turn over less than $2 million annually

Each workshop will be delivered via Zoom by an industry expert trainer.

Each workshop will be limited to 12 students, and you must enrol to participate.

You will need:

  • A Windows or Mac computer with a camera and microphone
  • A reliable internet connection
  • The Zoom app and Chrome browser installed

Dates for these workshops will be advised once courses are scheduled.

Meet Your Trainers

Hello! I’m Michelle. Social media marketer and owner of creative design and marketing agency Poppy Seed Media.

I am a passionate creator who loves developing amazing campaigns that deliver real results through social media marketing.

Join me for an online web series where I will walk you through all things social, including building your brand, creating content, increasing sales and growing conversions.

Michelle - Website Headshot (002)

Hello! I’m Desiree. Digital marketer and specialist in website design & organic marketing.

This is what I know to be true: marketing your business online doesn’t have to be complicated.

Join me in our virtual workshops where I guide you through everything you need to know regarding website design and organic digital marketing.

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