Lunch & Learn – TSB Zoom Series

Introducing our new Targeted Skills for Small Business series - Lunch and Learn.
These 90 minute Zoom sessions have been designed as an opportunity for small business owners to collaborate with leading industry experts in an interactive online environment.

Meet Your Trainer

Hello! I’m Michelle.

Social media marketer and owner of creative design and marketing agency Poppy Seed Media.

I am a passionate creator who loves developing amazing campaigns that deliver real results through Social Media marketing.

Join me for an online web series where I will walk you through all things social, including building your brand, creating content, increasing sales and growing conversions.

Michelle - Website Headshot (002)
DESIREE-020

Meet Your Trainer

Hello! I’m Desiree.

Digital marketer and specialist in website design & organic marketing.

This is what I know to be true: marketing your business online doesn’t have to be complicated.

Join me in our virtual workshops where I guide you through everything you need to know regarding website design and organic digital marketing.

Are You Eligible?

The Targeted Skills for Small Business Program will deliver targeted short workshops for small business owners and employees of small businesses who want to better understand how to use the latest technology to improve their business operations. Click here to see a full range of Tech Savvy for Small Business workshops on offer at the College.

You may be eligible for Targeted Skills for Small Business funding if you are:

  • 15 years old or over, and
  • no longer at school, and
  • living or working in NSW (or an Aboriginal or Torres Strait Islander person living in specific NSW border areas), and
  • an Australian citizen; or a permanent Australian resident; or a New Zealand citizen; or a humanitarian visa holder or a partner visa holder whose sponsor is a humanitarian visa holder.

To be eligible for subsided training under this Program you must be:

  • Be an owner or employee of a small business with less than 20 employees, or
  • Turn over less than $2 million annually.

This funding is subsidised by the NSW Government.

For more information on any of the above funding opportunities, visit our contact page to send us a message or call 02 4348 4300 to get in touch.

Delivery Mode

Each 90 minute workshop will be delivered live via Zoom by an industry expert trainer.

Each workshop will be limited to 12 students, and you must enrol to participate.

What Do You Need?

These live workshops will be run by our industry expert trainers using the Zoom video conferencing platform.

You will need:

  • A Windows or Mac computer with a camera and microphone
  • A reliable internet connection
  • The Zoom app and Chrome browser installed

Each workshop will be limited to 6 students, and you must enrol to participate.

Zoom meeting details for each workshop will be provided once you have enrolled.

What Happens Next?

Following your enrolment in this course you will be sent an enrolment confirmation via email.

The day before your course commencement you will be sent an email link with the Zoom meeting invitation to your course.

TSB - Organic Marketing Masterclass

Course Date:  TBA

Course Times: TBA

Trainer: Desiree - Naked Digital Marketer

Are you a small business owner who is wondering how you can get more website traffic and online sales without spending a fortune on ads?

In this workshop, Desiree Robards, Director of Naked Digital Marketer, will show you how to increase your website traffic, create engaging content that drives action from visitors and make sales while you sleep with an uncomplicated and sustainable organic marketing strategy. All without relying on paid advertising.

TSB - Introduction to Digital Marketing

Course Date: TBA

Course Time: TBA

Trainer: Michelle - Poppy Seed Media

One of the benefits of using digital marketing is the ability to focus your efforts on only prospects most likely to purchase your product or service, meaning it can be extremely cost-effective for a small business. However, many small businesses can struggle to find, implement or use digital marketing platforms that would most benefit their business.

In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media, will explain what digital marketing is, how to find the best platforms and tools for your business, and the steps involved in planning and coordinating your digital marketing.

TSB - Make Your Website Work Harder for You

Course Date: TBA

Course Times: TBA

Trainer: Desiree - Naked Digital Marketer

Is your website really working hard for you and your small business? Too many business owners struggle to make headway with their websites and find themselves throwing money at advertising and marketing with little to no sales. The truth is, a few tweaks here and there is often all you need to see traffic and conversions soar.

In this workshop, Desiree Robards, Director of Naked Digital Marketer, will show you how to take control of your digital shopfront (AKA your website) to increase organic traffic and conversion rates by reviewing your site speed, content, user experience and web analytics.

 

TSB - Buyer Personas Explained

Course Date: Tuesday 17 May 2022

Course Times: 11am - 12:30pm

Trainer: Michelle - Poppy Seed Media

Knowing who your ideal target customers are is a great way to build your marketing strategy. No one can afford to target everyone and small businesses can effectively compete with large companies by targeting a niche market.

In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media, will help you learn to identify target customers, create buyer personas and understand how a marketing strategy can be developed based on that information.

TSB - Building Your Brand Online

Course Date: Tuesday 24 May 2022

Course Times: 11am - 12:30pm

Trainer: Michelle - Poppy Seed Media

A brand is more than a physical mark, it’s an emotional experience, strengthened or weakened through every interaction with your business. Branding has always been a vital part of business, but it is more important now than ever before with consumers being exposed to new brands every day online.

In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media, will explain the steps involved in defining your brand, sharing your values and creating a true omnichannel experience for your customers.

TSB - Introduction to Facebook for Business

Course Date: Tuesday 31 May 2022

Course Times: 11am - 12:30pm

Trainer: Michelle - Poppy Seed Media

Facebook is a powerful tool for small businesses, currently boasting nearly 3 billion monthly active users with that number increasing daily. Meta – the Facebook company's new name – provides small business owners with a variety of ways to promote their services, increase customer engagement and grow sales. So where should you start? And is there an easy blueprint to follow?

Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media, will guide you through the step-by-step process of creating your Facebook Business Page, through to posting, engaging and understanding your insights.

TSB - Building a Social Media Strategy

Course Date: Tuesday 7 June 2022

Course Times: 11am - 12:30pm

Trainer: Michelle - Poppy Seed Media

Using social media for your small business may seem challenging, especially since there are so many platforms to choose from, and each one has a different set of rules and algorithms to follow. However, with the right strategies, every business can benefit from a social media presence.

In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media, will guide you through creating a successful content strategy and how to improve your social copy. She will also dive into the world of scheduling and repurposing content.

TSB - Advertising with Facebook

Course Date: Tuesday 14 June 2022

Course Times: 11am - 12:30pm

Trainer: Michelle - Poppy Seed Media

Did you know that there are better advertising options on Facebook than simply boosting a post? Step into the world of Facebook Ads Manager, where you will dive into campaign creation, audience customisation, automation, optimisation and reporting.

In this workshop Michelle Trimble, owner of creative design and marketing agency, Poppy Seed Media, will guide you through the steps involved in creating a successful Facebook Funnel.

Scroll to Top