Learn the basics of using social media as a business tool with the introduction to social media course. As part of this workshop, you will gain an understanding of:

• Social media page set up
• Content pillars
• Incorporate your branding in content
• Access analytics and measure results
• Cater content to your target audience

This course will teach small business owners that social media isn’t always daunting - there are manageable ways they can maintain their online presence in order to grow brand awareness, make meaningful connections with their audience and convert their audience to clients.

The Targeted Skills for Small Business program is a NSW Government initiative, established to deliver training for small business owners and employees of small businesses who want to better understand how to use the latest technology and gain up-to-date knowledge to improve their business operations.

Our Small Business Accelerator courses are subsidised by the NSW Government for eligible participants. You may be eligible for fully subsidised training under the Targeted Skills for Small Business program if you are:

• 15 years old or over
• no longer at school
• living or working in NSW (or an Aboriginal or Torres Strait Islander person living in specific NSW border areas); and
• an Australian citizen, permanent resident, New Zealand citizen, or humanitarian visa holder (or a partner visa holder whose sponsor is a humanitarian visa holder)

To be eligible for subsided training under this Program you must:

• be an owner or employee of a small business with less than 20 employees; or
• turn over less than $2 million annually

Workshop Dates:

• Course dates will be listed here when scheduled. Please see below to join the waitlist for future courses.

Location: 

This workshop will be delivered via Zoom.

What you will need:

• Computer
• Internet connectivity
• Smartphone
• Students will benefit if they have set up the basics of their social media profiles and familiarised yourself with the app