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Building a Social Media Strategy

Social Media can be a daunting place for a business, but with the right strategy you can make sure your social media is engaging and working your favour. Develop a successful social and content strategy to enhance your online presence with this online workshop!

This training is subsidised by the NSW Government.

Course Information

Students will come away from this course with the knowledge and confidence to put together a social media strategy for their business. Making sure that your social media presence is concise, directed and results driven. As part of this workshop, you will gain an understanding of:

  • Creating a successful content strategy
  • Improve social media copy
  • Scheduling content
  • Repurposing content

The Targeted Skills for Small Business program is a NSW Government initiative, established to deliver training for small business owners and employees of small businesses who want to better understand how to use the latest technology and gain up-to-date knowledge to improve their business operations.

Our Small Business Accelerator courses are subsidised by the NSW Government for eligible participants. You may be eligible for fully subsidised training under the Targeted Skills for Small Business program if you are:

  • 15 years old or over
  • no longer at school
  • living or working in NSW (or an Aboriginal or Torres Strait Islander person living in specific NSW border areas); and
  • an Australian citizen, permanent resident, New Zealand citizen, or humanitarian visa holder (or a partner visa holder whose sponsor is a humanitarian visa holder)

To be eligible for subsided training under this Program you must:

  • be an owner or employee of a small business with less than 20 employees; or
  • turn over less than $2 million annually

Workshop Dates:

  • Monday 14th November 2022, 1pm - 3pm


This workshop will be delivered via Zoom.

What you will need:

  • Computer
  • Internet connectivity
  • Access to social media

Meet Your Trainers


Michelle is a degree qualified marketing specialist who is passionate about breaking down the barriers business owners face when it comes to digital marketing! After nearly 10 years working in the industry, Michelle decided to start Poppy Seed Media with the mission to provide more accessible marketing services. She has provided marketing training to hundreds of individuals, working with businesses around the world to improve their overall strategies.

Michelle believes every business has the right to incredible marketing and loves being able to have a direct impact on the goals and objectives of the business owners Poppy Seed Media have the honour of working with.

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Anthony is a graphic designer and videographer who specialises in branding and content creation.

Anthony cut his teeth in the music industry, working with artists and labels on album artwork, merchandise designs, tour posters and all manner of promotional materials. With so many unique projects, Anthony saw the importance of zeroing in on what it was that made each artist different and ensuring that was represented in their visual language.

As an Account Manager with Poppy Seed Media, Anthony is able to bring those worlds together. He enjoys working closely with clients to find out their goals and what they're passionate about, and pouring energy into hard-working and eye-catching content for them.


Abbie is a Digital Media Specialist with a passion for helping businesses succeed online.

Abbie began her career in social media over six years ago, overseeing the management, content creation, strategy and paid advertising campaigns for many local SMEs. During this time, Abbie completed a Bachelor of Business (Marketing) while also undertaking studies in graphic design and public relations.

Working with Poppy Seed Media allows Abbie to combine her passion for marketing, photography, people and design to create innovative and strategic solutions for her clients. Abbie represents the next generation of marketing professionals, ready to challenge convention in a mobile and social media world to achieve outstanding outcomes.


Put some strategy behind your social media & develop the social platforms for your small business - enrol now!

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