Build a Brand Strategy

Breaking down the complex world of creating a brand strategy into manageable and applicable segments, this workshop will guide you through the process of creating a brand strategy to elevate your small business and help you clarify your future direction.

This training is subsidised by the NSW Government. Eligibility criteria applies.

Course Information

As part of this workshop, you will gain an understanding of:

  • Your brand DNA
  • Creating customer personas
  • How to plan out your tone of voice

The Targeted Skills for Small Business program is a NSW Government initiative, established to deliver training for small business owners and employees of small businesses who want to better understand how to use the latest technology and gain up-to-date knowledge to improve their business operations.

Our Small Business Accelerator courses are subsidised by the NSW Government for eligible participants. You may be eligible for fully subsidised training under the Targeted Skills for Small Business program if you are:

  • 15 years old or over
  • no longer at school
  • living or working in NSW (or an Aboriginal or Torres Strait Islander person living in specific NSW border areas); and
  • an Australian citizen, permanent resident, New Zealand citizen, or humanitarian visa holder (or a partner visa holder whose sponsor is a humanitarian visa holder)

To be eligible for subsided training under this program you must:

  • be an owner of a small business, or;
  • be an employee of a small business, or;
  • be an employee of a not-for-profit business

NOTE: A small business is an enterprise with less than 20 full-time equivalent (FTE) employees, or less than 200 FTE employees if the enterprise's primary operation is in a regional or remote location.

Workshop Dates:

  • Wednesday 8th November 2023, 10am-12:30pm


  • This workshop will be delivered online via Teams.

What you will need:

  • Computer
  • Internet connectivity

Meet Your Mentor

Martin Scully

Martin Scully is the owner of Newcastle-based branding and design agency, Snapper Studio. An experienced graphic designer and branding expert, Martin has a passion for helping people and businesses develop their branding capabilities and confidence.

Martin has worked with the likes of Ferrari, Major League Baseball, and Michael Jackson, as well as being part of big marketing teams to develop ad campaigns, art directing, and maintaining brands. Snapper Studio offers a unique approach to brand development and design, where no question is daft, there are no crazy deadlines, and the work makes a difference for people and businesses without breaking the bank.

Design & Branding - Martin Scully

Learn how to build a successful brand strategy - enrol now!

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